Who We Are


Roebling Research is devoted to vape market research because we believe understanding this market requires specialization. We develop consumer research and industry insights for both market leaders and entrepreneurial brands. And because of our focus, we have relationships with subject matter experts that connect our clients with the latest thinking in the vape industry. 

We have been featured in trade publications such as Vapor Voice, Vape News Magazine, ecigintelligence.com, and Tobacco Journal International. As well, we have presented at CECMOL; the Chinese E-cigarette Manufacturers Conference, the Tobacco Journal International conference in Wiesbaden, Germany, and IQPC conferences in London and Washington D.C. 


Steve Hong is a researcher and consultant with experience advising brands ranging from multi-national category leaders to niche players. He specializes in market research, marketing strategy, business development, and qualitative / quantitative analysis methods. Previously, Steve worked as a business development manager and analytics manager for Thomson Reuters and as a business analyst for Hewitt Associates. He holds a BS in Economics and History from the University of Wisconsin-Madison and an MBA from the Darden Graduate School of Business at the University of Virginia.  

Connect with Steve on LinkedIn