Recently ECigIntelligence, Roebling Research, E-Cigarette Forum and SFATA partnered to create the first independent analysis of the U.S. vapor shop industry with the launch of “Project Vape Manifest.” Our colleagues at SFATA rspoke with ECigIntelligence’s Tim Philips on the genesis of the survey.
SFATA: Why did you create the survey?
Tim: As consumer preferences evolve and the category continues its growth, we saw a need for accurate data on sales, trends, preferences and attitudes, as well as insight in to actual economic impact from the category on a local, state, regional and national level.
SFATA: What is the aim of the project?
Tim: This really is the first time that the industry will have independent data from vape shops, where most of the growth is now occurring, which we think will be helpful to shop owners to better compete in today’s marketplace, and regulators and other constituents to make informed decisions.
SFATA: Why partner with SFATA?
Tim: SFATA is the largest trade association to the e-cig industry with strong ties to the vape shop community. With SFATA, Roebling and E-Cigarette Forum, we have brought together a great mix of industry leaders to start tracking important trends in the vapor industry.
SFATA: What are some of the benefits of participating in the study?
Tim: Participants will receive a customized report that will include best practices and key economic trends and insights into the vape shop market. We are also extending SFATA members a 50 percent discount on the full final report, which we intend to conduct regularly to track longitudinal changes in the sector. Finally, by tracking the vape shop industry and making public the key findings of the report to U.S. regulators and media, we will contribute to a better understanding of this part of the sector to the benefit of its long-term future.
SFATA: How can a vape shop participate?
Tim: The survey is anonymous, takes no longer that 30-minutes, and can be found here. We encourage all vape shops in the U.S. to participate.