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Non-Tobacco Users Bolster Vaping Segment

A report for Cowen and Co. shows increasing use of vape among non-tobacco users. 

"Not surprisingly, it is younger adult consumers that are driving this trend," she noted. "Among all 18- to 24-year-olds we surveyed, 35 percent were non-tobacco users — and among vapers, a remarkable 45 percent are non-tobacco users." - See more at: http://www.csnews.com/product-categories/tobacco/report-e-cigs-attracting-nicotine-na%C3%AFve-consumers#sthash.aAKaNJiR.dpuf