Non-Tobacco Users Bolster Vaping Segment

A report for Cowen and Co. shows increasing use of vape among non-tobacco users. 

"Not surprisingly, it is younger adult consumers that are driving this trend," she noted. "Among all 18- to 24-year-olds we surveyed, 35 percent were non-tobacco users — and among vapers, a remarkable 45 percent are non-tobacco users." - See more at: