Report Details

Vape Index 2015

From Project Vape Manifest, this unique and exclusive report analyses data on 540 vape shops across 42 U.S. States. The report contains essential information on vape store revenue attributed to e-liquid, tanks and atomisers, and mods, including regional breakdowns of the top selling brands, flavours, nicotine strengths and bottle sizes.  It is now available for purchase on the EcigIntelligence website.


Next Wave of Open System Device Consumers

The vape industry is changing rapidly as more smokers and cig-a-like users are choosing open system products. Find out more about this next wave of open system consumers in the latest Roebling Research report.  

Changing Consumer Attitudes and the Future of the Vape Industry

Open system devices have gone from hobbyist oddity to the products that are driving the vapor market. But as the market changes, so do the consumers. In our latest report, we analyze survey results from current open system users and compare / contrast them to the smokers and cig-a-like users who plan to buy one of these next generation products. In our analysis, we look at user behavior, brand preferences, and demographics to predict which brands are in the best position to win in this market. We also profile these prospective next generation product users to enable better targeting. 

Sample Report

Purchase Report

Multi-User License: $1,250 - 45 page report with 65 charts in PDF format for unlimited employees in organization

E-cigarettes on Trial: Consumer Insights from First-Time Vapers

With the growth of the e-cigarette market, more consumers than ever are trying vaping. Though some are trading their "analog" cigarettes for the "digital" version, many are not adopting the practice. For e-cigarette brands, that is opportunity lost. In this series of studies from Roebling Research, we analyze survey results from smokers who tell us about their first experiences with e-cigarettes. We'll examine why they started or why they stopped and how brands can improve their first impression.

Churn in the E-Cigarette Market 

This report examines the prevalence of churn among first-time users of e-cigarettes in the US market. To get a better understanding of the issue, we first asked adult smokers who had tried e-cigarettes about:

  • Motivations for first e-cigarette trial
  • Pre-trail information sources
  • First brand purchased
  • Product attributes considered during purchase
  • Plans for continued use

We then segmented these results by demographic and geographic data to gain an understanding of  who is churning through the marketing, why they are leaving, and how brands can reduce churn.

  • Report features 40 pages of analysis and 70+ charts and tables
  • Data features 361 survey responses including age group, gender, state, region, operating system, and browser type

Sample Report

Purchase Report

Multi-User License: $1,250 - 40 page report in PDF format for unlimited employees in organization